Oculus chose to ‘optimize quality over cost’ with Rift, says Palmer Luckey

"We decided, in the end, to optimize quality over cost."

– Oculus founder Palmer Luckey Come from South African Online Casinos

The internet is aflame with discussions of the final price point for the initial Oculus Rift headset — $599 in the U.S. and more in European territories. 

But in a new interview with Polygon, conducted after the price was announced, Oculus founder Palmer Luckey explains the reasons the price came in so much higher than earlier estimates, which were in the neighborhood of $350.  

The current price marks a big U-turn for Luckey, who told All Things D in 2013 "If some…